Email Samples

1. Direct Sale Email Sample

Subject Line: This one skill can help you land your dream job


Dear Betty Sue,

Have you ever felt like your time isn’t your own? Does every day feel like a race against the clock? Do you often find yourself thinking, “There just isn’t enough hours in a day to do everything I need to?” If you have, you’re not alone.

A recent study reports that over half of U.S. employees feel overworked and overwhelmed and 70% say they dream of having a different job.

But what if you could change that for yourself?

What if taking one action today would open a world of new opportunities for you?

And what if having one simple skill could give you a chance to land your dream job and reclaim your precious time?

That may sound like a tall order, but stay with me a moment longer.

Imagine Being Your Own Boss.

Imagine a job where you could be your own boss, pick your own projects, and create your own schedule.

A job that would pay well, and didn’t require you to punch in and out on a time clock. In fact, you wouldn’t even need to change out of your pjs and commute to work.

Sound too good to be true?

Well I have some awesome news for you…

There are people just like you out there, making a great living this way every day! They’re called copy writers.

A copywriter is somebody who is hired to write for companies to promote business. The writing you do is referred to as “copy”. If you can write persuasively enough to get people to take action (whether that action is to support a cause, read a report, buy a product or request more information about something), you can be a copywriter and live the life you always dreamed.

Now I can hear you saying, “Sounds great, but how do I know if I can write persuasively?” Here’s the thing, you probably already know the basics and don’t realize it.

Are you a blogger? Whatever the subject you write about, just getting your readers to keep reading your posts is an exercise in persuasive writing.

Guess what? There are companies who will pay you to write blog posts for them too.

How about Social Media? If you’ve ever recommended a restaurant, shared a photo of a place you like, or posted a review about a product you’ve tried. You’ve written persuasively.

Companies will pay you to write tweets and Facebook updates for them too.

Even the least techno savvy person has probably written an email.

Do you know companies and are willing to pay good money to have you write emails for them?

It’s true. According to 32 billion e-mails are sent daily by businesses and 80% of professionals rate email as effective for acquisition and retention of customers.

And the list goes on:

  • Brochures
  • Case Studies
  • Educational Documents
  • Business/Financial Reports
  • Website Content

They don’t write themselves you know. All of it is the work of copywriters.

These days practically every company, small business, and even charitable organization has a web presence. This means there’s way more demand for copy writing work than ever before. Yet because copy writers tend to “work behind the scenes” most people don’t even know such a market exists. A fact that works to your advantage. Competition is low but demand is high, so there’s plenty of work to go around.

Another great thing about copywriting is it requires very little startup cost, no special training, and no fancy equipment. If you have a computer with a word processor and an internet connection, you have all the equipment you need. Add some basic persuasive writing skills and the ability to write the way you talk and you’re good to go.

However, it’s deceivingly simple. While you don’t need to be a genius writer, you do need to know:

  • How to navigate through all the writing opportunities available
  • How to choose the path that best supports your individual writing style and interests
  • How to connect with companies looking to hire writers like you

And that is where a group called “X” can help.

But before I get into that, let me first tell you a little about how my own journey to copywriting began.

One day an e-mail appeared in my inbox that changed my life

I had always enjoyed writing and it had always been a distant goal of mine to become a published writer.

But it had been drummed into my head since childhood that while writing was a fine hobby, it could never be a career.

So I took the “Safe Route” and spent several years stuck and miserable in my “real” job. Then one day an e-mail appeared in my inbox that changed my life.

It was from a group called “X”. They had found me through a subscription I had to the magazine “Writer’s Digest”.

The X’s mission was simple: they wanted to help aspiring writers learn where the real and best professional writing opportunities were and not only how to land those jobs, but complete them successfully.

This remarkable group of individuals came from all walks of life, all ages, and all education levels. The projects they worked on were as varied as the people themselves, but they all had one thing in common…

They were all successful working writers who had escaped the daily grind of the work-a-day world.

I was intrigued… But being a cautious person by nature I wondered at first if this was legit. After doing more research and reading over many of the free resources X offered on their website, I learned the answer was a great big YES! The cost to join was minimal, but the information I received and the people I connected with were an invaluable resource in jump-starting my own copywriting career. It can be for you too.

X can ease you into the writer’s life you want, without stressing you out. It can also save you a whole lot of time because you can find the answers to many questions you have about writing copy all in one place. Plus, you’ll have the advantage of receiving real world advice from other professional writers who are out there working right now. It’s no secret that experience is the best teacher. If you can learn from other people’s experience what to do and what to avoid why not?

Escape from that 70% who dream of having a new job and turn your dream into a reality. Try “X” out today. The price is minimal and if you decide it’s not for you, you can opt out anytime within the first year and receive 100% of your money back guaranteed. So why not try us out? You have nothing to lose and everything to gain.

To Your Success,

Theresa Stroup

Copywriter and Proud Member of X

P.S. Join now and you can lock in a discounted membership fee. Plus, you’ll receive 7 free bonus reports to help you start making money even faster! Click here for more details.

2.Prep for Sale Email Sample

Subject Line: Feel like you’ve made a wrong turn? Get back on track now.


Dear Reader,

Has this ever happened to you? You’re driving or walking along and suddenly you find yourself somewhere completely different from where you meant to go? Then you look around and ask yourself, “How the heck did I get here?”

Life is a journey and sometimes as you’re travelling along you realize you didn’t end up where you were planning.

You didn’t mean to stay in that job or that place for so long. It was only supposed to be temporary.

You find yourself running the “rat race” and asking, “Why am I doing this?”

Yes, I’ve been there and if you’re reading this right now, chances are you’ve been there too.

If you’re experiencing something like this, or have experienced something like this in the past, you are not alone. People all around the country feel the same way you do, but it doesn’t have to be that way. It is not too late to change direction.

If you’re someone who is not content with the status quo and are ready to make a change, I encourage you to take a look at what my good friend M has to say. She once found herself trapped in a job she hated. She wanted to get out of it but didn’t know how.

Sound a little familiar?

If it does than I urge you to read her story here. She’s going to tell you about the opportunity she was offered to escape that soul-sucking 9 to 5 grind and present you with a similar opportunity. It’s a classic tale of “rags to riches”, but with a brand new twist and she has quite ahem…shall we say… “a unique way of starting it.” Spoiler Alert: She now works in a job she loves.

To Getting Where You Want to Go,

Theresa Stroup

Copywriter and Successful Small Business Owner


If you’ve ever wondered how writers really do make a living or have considered writing for a living yourself, I urge you to take a look at M’s letter. Underneath the silly surface is some really great information for those who’ve ever been interested in profitable freelance writing and those who are just plain curious.

3. Stick Email Sample

Subject Line: Ready to launch your copywriting career? We’ve got your back.


Dear Betty Sue,

Congratulations on your decision to start your copywriting journey with us. It is always nice to know someone is “in your corner” and ready to assist you.

X is responsible for giving many copywriters their start, by introducing them to clients and offering advice on how to write a selling piece.

But, X won’t just be there for your first job. They will be there every step of the way to offer tips, advice, and encouragement.

(Note: If you did not receive your Welcome Letter and access instructions, you can access the club member page through our main website .)

To get you started I’ve compiled a short list of tips that will help you launch a successful copywriting career quickly.

  1. Commit to writing every day and do it. A recent study by Dr. Robert Boice of the State University of New York, Stony Brook, has found that people who write a little every single day are more productive in their writing than those who do a lot of writing in irregular spurts. There are different ways to make sure you’re writing every day. Check out for suggestions.
  2. Write now edit later- Even if you don’t know what you want to say, start putting words to paper. Once you’ve pounded out a complete first draft you’ll notice a main idea start to present itself. Then it’s just a matter of editing until it’s smooth.
  3. Make deadlines for yourself and share them with others- Deadlines help you stay focused and productive. Sharing your goals with others will make your goals seem more real. Why not go over and introduce yourself on our private X Facebook page now? Post a comment, ask a question, and share your writing goals with like-minded people. You can even find people willing to “check-in” with you to help you reach your deadlines.

Getting started is easy. X is there for you, to guide you through the process. Find out more and take the first step to achieving your version of the writer’s life here at

To Your Success,

Theresa Stroup

Professional Copywriter and X Member

P.S. If you have additional questions or need help accessing the members only part of our website, you can also call us at xxx-xxx-xxxx or xxx-xxx-xxxx. We are available M-F from 8:30 AM to 5:00 PM EST.

4. Onboarding Email Sample

Subject Line: You’re in! Here’s how to make the most of your membership.


Dear Betty Sue,

Congratulations again on making the decision to become a X member and daring to take those first steps in getting serious about your writing career. X is a treasure trove of copywriting gems. It’s chockful of useful tips and tidbits to help you on your path to becoming a well-paid writer.

Of course, it can be slightly overwhelming to have all that information and valuable resources at your fingertips. You might not know where you ought to begin.

To help you navigate through your new community and get the most out of your membership I’ve compiled a list to help you get started:

  1. Read the free reports- As soon as you join X your Free Reports are available for download. Read these reports first. They will help clarify what copywriting is all about and help you begin to pinpoint where your specific interests lie.
  2. Enter your X Full Access Passcode– Next, enter the passcode you received when you joined X to gain full access to the members’ only section of the X website.
  3. Join Our Facebook Page If you haven’t yet, join our Private Facebook Group now. Just go onto the X homepage, then enter your member login information. Click on connect with us and select “X Facebook Page” from the drop down menu and you’re ready to start mingling with your fellow writers. Post comments, ask questions, and get help learning the ropes.

There’s no time like the present to get started. X is committed to helping people just like you take control of their time and income by helping them launch rewarding and lucrative writing careers.

To Your Success,

Theresa Stroup, X member

P.S. Looking to get in some real life writing experience? A great way to start is X magazine’s monthly Writer Challenges. Its only open to X members and it’s a terrific way to practice writing, build your portfolio and put you on the radar for potential clients looking for new copywriters. Want a little more motivation? All winning submissions receive a $100 prize! Read more about this and other writing opportunities at